Browsing by Author WRIGHT, SCOTT A.
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
| 2012 | Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect | WRIGHT, SCOTT A.; HERNANDEZ, J. M. C.; APARNA, S.; DISMORE, J.; Kardes, F. |
| 2013 | If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect | WRIGHT, SCOTT A.; DA COSTA HERNANDEZ, JOSÉ MAURO; SUNDAR, APARNA; DINSMORE, JOHN; KARDES, FRANK R. |
| 2019 | The importance of advertising skepticism for brand extension appeals | Hernandez, José Mauro da Costa; WRIGHT, SCOTT A.; AFFONSO, FELIPE M. |
