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URI permanente para esta coleçãohttps://repositorio.fei.edu.br/handle/FEI/791

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Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
(2023-08-15) RAHMAN, M. M.; ROSENBERGER, P. J.; YUN, J. H.; OLIVEIRA, MAURO JOSÉ DE; KOCHER, S.
© 2023, Emerald Publishing Limited.Purpose: Insights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops and tests a theoretical model investigating the effects of football-game socialisation, team interest, football interest and transaction satisfaction (stimuli) on fanship and cumulative satisfaction (organism), and subsequently, attitudinal loyalty and behavioural loyalty (response). National culture was a moderator. Design/methodology/approach: A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany. Findings: The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship and cumulative satisfaction with the team. Fan experiences, in turn, are also found to be influenced by fan perceptions relating to socialisation, team interest, football interest and transaction satisfaction—elements over which the football team's management may exert some degree of control. Some national cultural differences were found, with three of the model's 12 structural paths significantly different for Germany vis-à-vis Brazil. Originality/value: This study advances the authors’ understanding of the significance of socialisation and fan-interest factors for football, providing evidence supporting the role of the fan experience and service-consumption stimuli related to those game experiences as significant drivers (stimuli) of the fan's affective (fanship) and cognitive states (cumulative satisfaction). This study enriches the limited body of evidence on fanship's role as a driver of attitudinal and behavioural loyalty. Finally, the multi-country study partially supports the moderation effect of national culture.
Tropicalism: Strategic maneuvers in musicians' networks Tropicália: Manobras estratégicas em redes de músicos
(2007-01-05) Charles Kirschbaum; VASCONCELOS, F. C. DE
This article aims to build bridges between three theoretical fields: Organizational Strategy, Social Networks, and Social Identities. By analyzing the networks of Brazilian musicians (interpreters and composers), we monitor the emergence of new styles, along with the structural changes in the network. Within the period in analysis, from 1958 to 1969, four musical styles emerge and consolidate: Bossa Nova, Jovem Guarda, MPB and Tropicália. We utilized Social Networks Analysis in order to grasp three dimensions of the field evolution: network evolution, creation of structural holes and transformation of actors' centrality. Internal confl icts in a field generate brokerage opportunities among groups separated by structural holes. These holes might be gradually bridged through incremental transformations in the artists' networks. As the emerging artists' infl uence increases, there is higher potential for the introduction of a new style and change of the field's classificatory system.
Impact of product development on subsidiary strategy: A case in the brazilian automotive sector
(2012-01-05) AMATUCI, M.; Roberto Carlos Bernardes
This paper resumes the discussion concerning subsidiary strategy in the literature, from its conceptual subordination to the Multinational Corporation's (MNC) strategy to the conceptualisation of Centres of Excellence (CE), as well as an analysis of the impact of Product Development (PD) in Brazilian subsidiaries of MNCs in the automotive sector. The study was performed on two automakers that developed vehicles in Brazil, General Motors do Brasil (GMB) and Volkswagen do Brasil (VWB), using Grounded Theory techniques. Results indicate that subsidiaries earned specialised global mandates in the engineering area and became Specialised CEs. Evidence suggests that the maturity level reached by these subsidiaries has eliminated the technological gap between the subsidiary and its headquarters, indicating the end of the international product life-cycle in these subsidiaries. Evidence also suggests that the path to evolution for the subsidiary and the subsidiary-headquarters relationship is relevant to the final extent of the subsidiary's new role.
Effects of set size, scarcity, packaging, and taste on the marketing placebo effect
(2012-01-05) WRIGHT, S.; Jose Mauro Hernandez; SUNDAR, A.; DINSMORE, J.; KARDES, F.
The marketing placebo effect is defined as "the influence of consumers' beliefs and expectations, shaped by experiences in their daily lives, on product judgments and services" (Shiv, Carmon, and Ariely 2005). Shiv, Carmon, and Ariely (2005) demonstrated that consumer expectations mediate the relationship between product beliefs and product efficacy. In three studies, participants consumed an energy drink purported to increase mental acuity followed by a series of word-jumble puzzles. Participants were told either they would be charged $1.89 for the energy drink (i.e., the regular priced condition) or 89 cents (i.e., the discounted priced condition). Not only did participants anticipate that the full priced (vs. discounted priced) energy drink would be more (vs. less) effective, but they also completed more (vs. fewer) puzzles subsequent to consuming the drink. Participants completed more puzzles because the naïve theory associating price with quality increased nonconscious performance expectancies that the energy drink would improve mental acuity (see Rao and Monroe 1989). Within this stream of research, we investigate how other elements of the marketing mix (beyond price) affect product efficacy. In doing so, we extend theory on the marketing placebo effect and related naïve theories. © 2012.
Employability and the antecedents of college students applying for an apprenticeship position Empregabilidade e seus antecedentes para conquista da vaga de estágio por universitários
(2013-01-05) VELUDO-DE-OLIVEIRA, T. M.; BALLESTERO-ALVAREZ, M. E.; OLIVEIRA, M. J.; VIDIGAL, P. R.
The objective of this study was to identify the employability factors which facilitate college students obtaining an apprenticeship position. In the quantitative phase of the research, applicants for apprenticeship in a recruiting company answered a questionnaire and, two months later, at the end of the selection process, we got the names of those who had been selected (or not) (N = 302). In the qualitative phase, a focus group was organized with 10 undergraduates, which clarifi ed their views on employability and corroborated the results of the previous phase. The results show that satisfaction with the educational institution and the course itself were crucial to obtain the apprenticeship position applied for. The factors that infl uenced their satisfaction were: the reputation of the school and the career opportunities offered by the course.
R,D&I in electric sector: A management model
(2013-01-05) Edmilson Moraes; AUGUSTA VARELA, C.
This study was carried out with the support of the companies of Eletrobras (Chesf, Furnas, Eletronorte and Eletrosul) and seeks to develop an integrated management model that incorporates technology and innovation. The model should be concerned with the performance of companies, aligning R, D&I [Research, Development and Innovation] projects with business strategies. The project was undertaken by an in-depth bibliographical review of the subject and a series of guided interviews. These interviews were conducted in both national and international companies that were regarded as innovative in several different sectors, in an attempt to identify practices that could be employed by companies in the electric sector. The findings of this research allowed the development of an integrated R,D&I Management model which is formally set out here as the results of this study. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.
Aspects that determine loyalty to the supplier in online shopping and in-store
(2014-01-05) NAKAGAWA, S. S. Y.; GOUVEA, M. A.; OLIVEIRA, B.
Loyalty may lead to lasting and profitable relationships between clients and companies. The knowledge of the issues underlying the loyalty of customers to the supplier can help companies optimize their efforts. However, despite the steep increase in purchases through the Internet, little is known about customer behavior online. This study aimed to identify the aspects related to the loyalty of buyers to suppliers in the online and offline environments and characterization of several profiles of loyalty. Through a descriptive field research investigated were the buyers of books, CDs and DVDs in the offline and online environments based on the model of Coyle and Gokey (2002). In the offline context, the most important aspects are location, service and testing; whereas in the online context, the motivating factors are price competitiveness, the reputation of the store and delivery time. The study emphasized, though, the complexity of the formation process of loyalty, both online and offline environment.
The structure of the collaboration network of researchers and performance: Evidences in agricultural production costs
(2015-07-05) GATTAZ, C. C.; MENDES-DA-SILVA, W.; CRUVINEL, P. E.
© 2015, Universidade Federal Rural de Pernambuco. All rights reserved.Commodities are primary goods, with low levels of industrialization, include the agricultural, metal and energy sectors. The agricultural commodities have an important role in Brazil's economy, accounted by 46.7% of total exports in 2013. Given the economic relevance to productive matrix of Brazilian agribusiness, investment in commodity assets can be an alternative to reduce portfolio risk. This paper intends to measure the systematic risk of price for Brazilian and International commodities to changes in the portfolio of commodities market (Brazilian and International) and financial market (IBOVESPA and S&P 500). We use monthly data from January 1998 to March 2014. The results indicate that Brazilian commodities have a high sensitivity to the domestic commodities market and the local financial market. These results suggest the existence of a common risk factor in the commodities market, which differs from the results of many previous studies. Therefore, the effect of Brazilian commodities in portfolio diversification is very limited.
Target costing: Exploring the concept and its relation to competitiveness in agribusiness
(2016-07-05) LIMA, A. C.; SILVEIRA, J. A.; FERRO, S. H.; Hong Ching
© 2016, Universidade Federal Rural de Pernambuco. All rights reserved.How can the practice of Target Costing enhance agribusiness competitiveness? Though the management accounting literature has been enriched by various artifacts such as ABC Costing, Product Life Cycle Costing, Total Cost of Ownership and Target Costing, there is still need for managers to understand how these artifacts may increase the ability of agribusinesses to compete in a hypercompetitive environment. In this essay, the concept of Target Costing is explored as a managerial accounting artifact as its various definitions, distinctiveness and applicability as an organizational and managerial process are discussed. Then, it is argued how it should contribute to building competitive advantage in an uncertain and increasing competitive environment, specifically but not restricted to the agribusiness industry. It is concluded that Target Costing should be of great importance in aiding the development and marketing of innovative food products by small agribusinesses.
Manipulating Disclosure to Repair Corporate Image After an Environmental Disaster: A Study of the Impact of the Dam Failure on Samarco’s Sustainability Reports
(2022-07-14) AMORIM, F. C. B DE; Maria Tereza Saraiva de Souza
© 2022 FUCAPE Business School. All rights reserved.The objective of this paper is to analyze how Sustainability Reports (SR) are strategically manipulated after the occurrence of an environmental accident, aiming at neutralizing damages and repairing the company’s image. This is a qualitative study, having collected data through a documental research technique, from consultations with the Brazilian Institute for the Environment and Renewable Natural Resources IBAMA’s reports, news published in the press, and SR published by Samarco S. A., involved in a major environmental disaster that occurred in November 2015. The analysis of the environmental disclosure of texts and images exposed the contradictions and inconsistency of the SRs in relation to the reports from official agencies and the news published in the media. We found that the environmental accident severely impacted the company’s environmental disclosure, modifying reporting patterns based on deterrence strategies with a view to omitting, and at the same time repairing the objective reality. Thus, the company resorted to defensive arguments through which it sought to evade responsibility, with the manipulation of negative environmental disclosure, in order to divert the outside public’s attention from adverse information.

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