Auditoria da inovação:estudo de caso sobre o programa Agente Local de Inovação - ALI
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Citações na Scopus
Tipo de produção
Dissertação
Data
2017
Autores
Romão, H. R. S.
Orientador
Francini, William Sampaio
Periódico
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Citação
ROMÃO, H. R. S. Auditoria da inovação: estudo de caso sobre o programa Agente Local de Inovação - ALI. 2017. 105 f. Dissertação (Mestrado em Administração) - Centro Universitário FEI, São Paulo, 2017 Disponível em: <https://doi.org/10.31414/ADM.2017.D.129501>. Acesso em: 8 ago. 2018.
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Palavras-chave
Pequenas e médias empresas,Auditoria da inovação,Inovação
Resumo
As micro e pequenas empresas (MPEs) possuem importante contribuição social, econômica e inovativa para a sociedade e são representativas para a geração de empregos e riquezas. Entretanto estas características não as isentam dos desafios de sobrevivência atrelados à forma com que se organizam para se manter competitivas em meio a um universo onde a maior proporção é empresas de micro e pequeno porte. A dinâmica de seu desenvolvimento está relacionada à sua adaptabilidade, flexibilidade, busca por experiências e conhecimentos, realização de network e planejamento. Tais aspectos, para que possam repercutir em melhores resultados, e serem alinhados de forma estratégica a fim de favorecer o desenvolvimento empresarial e a geração de inovação. O objetivo deste estudo é analisar como as auditorias da inovação contribuem com o desenvolvimento das MPEs. Este estudo parte do pressuposto que a auditoria de inovação oferece o caminho para mensurar a realidade empresarial e auxiliar na estruturação de inovações. É uma pesquisa descritiva exploratória e a abordagem metodológica utilizada foi o estudo de caso único sobre um caso exemplar denominado Programa ALI. Os instrumentos de coleta de dados utilizados foram entrevistas semiestruturadas e análise de documentos internos do SEBRAE/SP. A forma de tratamento e análise de dados foram realizadas por meio da triangulação e análise de conteúdo. Os resultados da pesquisa mostram que a auditoria da inovação contribui para melhoria da performance em empresas de pequeno porte, entretanto o questionário da auditoria do radar da inovação quando comparado com outras metodologias apresenta lacunas que podem ser preenchidas com uma revisão e atualização.
Micro and small enterprises (SMEs) have an important social, economic and innovative contribution to society and are representative for the generation of jobs and wealth. However, these characteristics do not exempt them from the challenges of survival linked to the way they organize to remain competitive in a universe where the largest proportion is micro and small companies. The dynamics of its development are related to its adaptability, flexibility, search for experiences and knowledge, network realization and planning. Such aspects that can be reflected in better results can be diagnosed and measured, and be aligned in a strategic way in favor of business development and the generation of innovation. The objective of this study is to analyze how innovation audits contribute to the development of SMEs. To this end, the secondary objectives are formed by a comparative analysis of innovation audit methodologies, identifying gaps in the innovation audit methodology present in the Agentes Locais de Inovação (ALI). This study assumes that the innovation audit offers the way to measure the business reality and help in the structuring of innovations. This work has a descriptive research adopted on a single case study on an exemplary case called ALI Program and an exploratory one carried out by the analysis of 5 other models of innovation audit directed to micro and small companies. The data collection instruments used will be semi-structured interviews, analysis of internal documents of SEBRAE/SP and the form of treatment and data analysis will be performed through triangulation and content analysis. As a result, it was found tha the innovation audit contributes to performance improvement in a small business, however, the innovation radar audit questionnaire, when compared to other methodologies, presents gaps that can be filled with a review and update.
Micro and small enterprises (SMEs) have an important social, economic and innovative contribution to society and are representative for the generation of jobs and wealth. However, these characteristics do not exempt them from the challenges of survival linked to the way they organize to remain competitive in a universe where the largest proportion is micro and small companies. The dynamics of its development are related to its adaptability, flexibility, search for experiences and knowledge, network realization and planning. Such aspects that can be reflected in better results can be diagnosed and measured, and be aligned in a strategic way in favor of business development and the generation of innovation. The objective of this study is to analyze how innovation audits contribute to the development of SMEs. To this end, the secondary objectives are formed by a comparative analysis of innovation audit methodologies, identifying gaps in the innovation audit methodology present in the Agentes Locais de Inovação (ALI). This study assumes that the innovation audit offers the way to measure the business reality and help in the structuring of innovations. This work has a descriptive research adopted on a single case study on an exemplary case called ALI Program and an exploratory one carried out by the analysis of 5 other models of innovation audit directed to micro and small companies. The data collection instruments used will be semi-structured interviews, analysis of internal documents of SEBRAE/SP and the form of treatment and data analysis will be performed through triangulation and content analysis. As a result, it was found tha the innovation audit contributes to performance improvement in a small business, however, the innovation radar audit questionnaire, when compared to other methodologies, presents gaps that can be filled with a review and update.