Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2591
Title: APPLYING THE MEANS-END CHAIN MODEL OPERATIONALIZED THROUGH THE ASSOCIATION PATTERN TECHNIQUE TO UNDERSTAND MUSIC CONSUMPTION
Authors: Kaminski, Sérgio Ricardo
Prado, Paulo Henrique Muller
Hernandez, José Mauro da Costa
Issue Date: 2007
Journal: RAI : Revista de Administração e Inovação
ISSN: 1809-2039
Citation: Kaminski, Sérgio Ricardo; Prado, Paulo Henrique Muller; Hernandez, José Mauro da Costa. APPLYING THE MEANS-END CHAIN MODEL OPERATIONALIZED THROUGH THE ASSOCIATION PATTERN TECHNIQUE TO UNDERSTAND MUSIC CONSUMPTION. RAI : Revista de Administração e Inovação, v. 3, n. 1, p. 56, 2007.
Access Type: Acesso Restrito
DOI: 10.5585/rai.v3i1.56
URI: https://repositorio.fei.edu.br/handle/FEI/2591
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