Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2610
Title: An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect
Authors: Lopes, Evandro Luiz
DA SILVA, DIRCEU
Hernandez, José Mauro da Costa
Issue Date: 2014
Journal: Journal of International Consumer Marketing
ISSN: 0896-1530
Citation: Lopes, Evandro Luiz; DA SILVA, DIRCEU; Hernandez, José Mauro da Costa. An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect. Journal of International Consumer Marketing, v. 26, n. 3, p. 201-216, 2014.
Access Type: Acesso Aberto
DOI: 10.1080/08961530.2014.888963
URI: https://repositorio.fei.edu.br/handle/FEI/2610
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