Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2615
Title: Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
Authors: Hernandez, José Mauro da Costa
WRIGHT, SCOTT A.
RODRIGUES, FILIPE FERMINIANO
Issue Date: 2014
Journal: Journal of Advertising
ISSN: 0091-3367
Citation: Hernandez, José Mauro da Costa; WRIGHT, SCOTT A.; RODRIGUES, FILIPE FERMINIANO. Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages. Journal of Advertising, v. 44, n. 3, p. 1-11, 2014.
Access Type: Acesso Aberto
DOI: 10.1080/00913367.2014.967425
URI: https://repositorio.fei.edu.br/handle/FEI/2615
Appears in Collections:Artigos

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