Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2621
Title: The importance of advertising skepticism for brand extension appeals
Authors: Hernandez, José Mauro da Costa
WRIGHT, SCOTT A.
AFFONSO, FELIPE M.
Issue Date: 2019
Journal: PSYCHOLOGY & MARKETING
ISSN: 0742-6046
Citation: Hernandez, José Mauro da Costa; WRIGHT, SCOTT A.; AFFONSO, FELIPE M.. The importance of advertising skepticism for brand extension appeals. PSYCHOLOGY & MARKETING, v. 1, p. mar.21205, 2019.
Access Type: Acesso Restrito
DOI: 10.1002/mar.21205
URI: https://repositorio.fei.edu.br/handle/FEI/2621
Appears in Collections:Artigos

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