Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2623
Title: If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
Authors: WRIGHT, SCOTT A.
DA COSTA HERNANDEZ, JOSÉ MAURO
SUNDAR, APARNA
DINSMORE, JOHN
KARDES, FRANK R.
Issue Date: 2013
Journal: International Journal of Research in Marketing
ISSN: 0167-8116
Citation: WRIGHT, SCOTT A.; DA COSTA HERNANDEZ, JOSÉ MAURO; SUNDAR, APARNA; DINSMORE, JOHN; KARDES, FRANK R.. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. 2, p. 197-198, 2013.
Access Type: Acesso Aberto
DOI: 10.1016/j.ijresmar.2012.11.002
URI: https://repositorio.fei.edu.br/handle/FEI/2623
Appears in Collections:Artigos

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