Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2657
Title: In search of tools for the use of country image (CI) in the brand
Authors: SUTTER, M. B.
GIRALDI, J.
BORINI, F. M.
MACLENNAN, M. L. F.
CRESCITELLI, E.
POLO, E. F.
Issue Date: 2017
Journal: Journal of Brand Management
ISSN: 1350-231X
Citation: SUTTER, M. B.; GIRALDI, J.; BORINI, F. M.; MACLENNAN, M. L. F.; CRESCITELLI, E.; POLO, E. F.. In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, v. v, n. b, p. n-n, 2017.
Access Type: Acesso Aberto
DOI: 10.1057/s41262-017-0062-4
URI: https://repositorio.fei.edu.br/handle/FEI/2657
Appears in Collections:Artigos

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