Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2724
Title: Rational and Emotional Appeals in Advertising of Prescription Medicines: Study of a Slimming Drug in Brazil
Authors: Melby K. Z.
Campomar, Marcos
Issue Date: 2009
Journal: LATIN AMERICAN BUSINESS REVIEW (BINGHAMTON, N.Y.)
ISSN: 1097-8526
Citation: Melby K. Z.; Campomar, Marcos. Rational and Emotional Appeals in Advertising of Prescription Medicines: Study of a Slimming Drug in Brazil. LATIN AMERICAN BUSINESS REVIEW (BINGHAMTON, N.Y.), v. 5, n. 4, p. 12-25, 2009.
Access Type: Acesso Aberto
URI: https://repositorio.fei.edu.br/handle/FEI/2724
Appears in Collections:Artigos

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