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|Title:||Rational and Emotional Appeals in Advertising of Prescription Medicines: Study of a Slimming Drug in Brazil|
|Authors:||Melby K. Z.|
|Journal:||LATIN AMERICAN BUSINESS REVIEW (BINGHAMTON, N.Y.)|
|Citation:||Melby K. Z.; Campomar, Marcos. Rational and Emotional Appeals in Advertising of Prescription Medicines: Study of a Slimming Drug in Brazil. LATIN AMERICAN BUSINESS REVIEW (BINGHAMTON, N.Y.), v. 5, n. 4, p. 12-25, 2009.|
|Access Type:||Acesso Aberto|
|Appears in Collections:||Artigos|
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