Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2738
Title: The Interaction Effect of Type of Message X YouTuber?s Media Metrics on Customers? Responses and the Moderation of Conformity Intention
Authors: ZUNIGA HUERTAS, MELBY KARINA
COELHO, TARCISIO DUARTE
Issue Date: 2019
Journal: Future Internet
ISSN: 1999-5903
Citation: ZUNIGA HUERTAS, MELBY KARINA; COELHO, TARCISIO DUARTE. The Interaction Effect of Type of Message X YouTuber?s Media Metrics on Customers? Responses and the Moderation of Conformity Intention. Future Internet, v. 11, n. 6, p. 135-152, 2019.
Access Type: Acesso Aberto
DOI: 10.3390/fi11060135
URI: https://repositorio.fei.edu.br/handle/FEI/2738
Appears in Collections:Artigos

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