The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions
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Tipo de produção
Artigo
Data
2021-04-05
Autores
BORGES, A. F. S.
LAURINDO, FERNANDO J.B.
SPÍNOLA, MAURO M.
GONÇALVES, RODRIGO F.
Claudia Mattos
LAURINDO, FERNANDO J.B.
SPÍNOLA, MAURO M.
GONÇALVES, RODRIGO F.
Claudia Mattos
Orientador
Periódico
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
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Citação
BORGES, A. F. S.; LAURINDO, F. J. B.; SPÍNOLA, M. M.; GONÇALVES, R. F.; MATTOS, C. A. The strategic use of artificial intelligence in the digital era: systematic literature review and future research directions. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v. 57, p. 102225-102241, 2021.
Texto completo (DOI)
Palavras-chave
artificial intelligence,deep learning
Machine learning Business strategy Information technology Literature review,machine learning,business strategy,information technology,literature review
Resumo
Artificial Intelligence tools have attracted attention from the literature and business organizations in the last decade, especially by the advances in machine learning techniques. However, despite the great potential of AI technologies for solving problems, there are still issues involved in practical use and lack of knowledge as regards using AI in a strategic way, in order to create business value. In this context, the present study aims to fill this gap by: providing a critical literature review related to the integration of AI to organizational strategy; synthetizing the existing approaches and frameworks, highlighting the potential benefits, challenges and opportunities; presenting a discussion about future research directions. Through a systematic literature review, research articles were analyzed. Besides gaps for future studies, a conceptual framework is presented, discussed according to four sources of value creation: (i) decision support; (ii) customer and employee engagement; (iii) automation; and (iv) new products and services. These findings contribute to both theoretical and managerial perspectives, with extensive opportunities for generating novel theory and new forms of management practices.