Key Elements of Sports Marketing Activities for Sports Events

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dc.contributor.authorSILVA, Edson Coutinho
dc.contributor.authorLas Casas, A. L.
dc.contributor.authorOrcidhttps://orcid.org/0000-0002-9595-5963
dc.date.accessioned2021-09-30T21:42:01Z
dc.date.available2021-09-30T21:42:01Z
dc.date.issued2020-01-20
dc.description.abstractSports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainment focus on the supporters (as customers). Sports scheme refers to actors’ network, marketing tools represents the tools to plan and perform marketing activities and supporters are those who support and purchase club goods. Thus, all of them are key relevant elements to organise a sports event (as a game or match). The professionalism of the sports events has required use the sports and non-sports stakeholders' skill to help sports teams to design and provide a sports experience and amusement by means sports marketing tools to format a suitable product and service to a supporter’s audience.
dc.description.firstpage11
dc.description.issuenumber1
dc.description.volume11
dc.identifier.citationSILVA, Edson Coutinho, Las Casas, A. L. Key elements of sports marketing activities for sports events. INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION, v. 11, n. 1, p. 11, 2020.
dc.identifier.doi10.5430/ijba.v11n1p11
dc.identifier.issn1923-4015
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/3347
dc.relation.ispartofINTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION
dc.rightsAcesso Restrito
dc.subjectsports marketing
dc.subjectsports supporters
dc.subjectsports scheme
dc.subjectsports teams
dc.subjectsports business
dc.titleKey Elements of Sports Marketing Activities for Sports Eventspt_BR
dc.typeArtigopt_BR
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