Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect

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dc.contributor.authorWRIGHT, SCOTT A.
dc.contributor.authorHERNANDEZ, J. M. C.
dc.contributor.authorAPARNA, S.
dc.contributor.authorDISMORE, J.
dc.contributor.authorKardes, F.
dc.date.accessioned2019-08-20T00:21:56Z
dc.date.available2019-08-20T00:21:56Z
dc.date.issued2012
dc.description.firstpage917
dc.description.lastpage919
dc.description.volume40
dc.identifier.citationWRIGHT, SCOTT A.; HERNANDEZ, J. M. C.; APARNA, S.; DISMORE, J.; Kardes, F.. Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect. Advances in Consumer Research, v. 40, p. 917-919, 2012.
dc.identifier.issn0098-9258
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/2620
dc.relation.ispartofAdvances in Consumer Research
dc.rightsAcesso Restrito
dc.titleEffects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effectpt_BR
dc.typeArtigopt_BR
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