Logística reversa: como as empresas comunicam o descarte de baterias e celulares?

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dc.contributor.authorDEMAJOROVIC, Jacques
dc.contributor.authorHUERTAS, Melby Karina Zuniga
dc.contributor.authorBOUERES, Juliana Alves
dc.contributor.authorSILVA, Adilson Gonçalves da
dc.contributor.authorSOTANO, Aloisio Sousa
dc.contributor.authorOrcidhttps://orcid.org/0000-0001-6131-8790
dc.contributor.authorOrcidhttps://orcid.org/0000-0002-8128-3465
dc.date.accessioned2021-10-05T20:14:07Z
dc.date.available2021-10-05T20:14:07Z
dc.date.issued2012-03-05
dc.description.abstractThe Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs communication at mobile phones manufacturers operating in Brazil. Therefore, a resesarch was conducted from a consumer perspective, focused on information available to consumers in different communication channels. Results show that the companies surveyed are not aligned with current legislation. None of the Reverse Logistics programs effectively communicate consumers in order to estimulate their participation in the reverse flow of post-consumption products. The research also revealed a mismatch between behavioral intention and behavior of consumers increased by the communication deficiencies identified here.
dc.description.firstpage165
dc.description.issuenumber2
dc.description.lastpage178
dc.description.volume52
dc.identifier.citationDEMAJOROVIC, Jacques; HUERTAS, Melby Karina Zuniga; BOUERES, Juliana Alves; SILVA, Adilson Gonçalves da; SOTANO, Aloisio Sousa. Logística reversa; como as empresas comunicam o descarte de baterias e celulares?. RAE (Impresso), v. 52, n. 2, p. 165-178, 2012.
dc.identifier.doi10.1590/S0034-75902012000200004
dc.identifier.issn0034-7590
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/3363
dc.relation.ispartofRAE (Impresso)
dc.rightsAcesso Aberto
dc.rights.licenseCreative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative commons (CC BY 3.0). Fonte: https://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_s0034-75902012000200004.pdf. Acesso em: 05 pot. 2021.
dc.subjectCommunication
dc.subjectReverse logistic
dc.subjectSustainability
dc.subjectSocial environmental risk
dc.subjectCell phones
dc.titleLogística reversa: como as empresas comunicam o descarte de baterias e celulares?pt_BR
dc.titleReverse logistics: how do companies report the disposal of batteries and cell phones?
dc.typeArtigopt_BR
fei.scopus.citations10
fei.scopus.eid2-s2.0-84865104621
fei.scopus.updated2023-11-01
fei.source.urlhttps://rae.fgv.br/rae/vol52-num2-2012/logistica-reversa-como-empresas-comunicam-descarte-baterias-celulares
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