An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect

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dc.contributor.authorLopes, Evandro Luiz
dc.contributor.authorDA SILVA, DIRCEU
dc.contributor.authorHernandez, José Mauro da Costa
dc.date.accessioned2019-08-20T00:21:56Z
dc.date.available2019-08-20T00:21:56Z
dc.date.issued2014
dc.description.firstpage201
dc.description.issuenumber3
dc.description.lastpage216
dc.description.volume26
dc.identifier.citationLopes, Evandro Luiz; DA SILVA, DIRCEU; Hernandez, José Mauro da Costa. An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect. Journal of International Consumer Marketing, v. 26, n. 3, p. 201-216, 2014.
dc.identifier.doi10.1080/08961530.2014.888963
dc.identifier.issn0896-1530
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/2610
dc.relation.ispartofJournal of International Consumer Marketing
dc.rightsAcesso Aberto
dc.titleAn Experimental Study on the Effect of Brand and Brand Extension on Omission Neglectpt_BR
dc.typeArtigopt_BR
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