Cultural adaptation and validation analysis of the constructs: Logistics service, satisfaction, and loyalty Adaptação cultural e validação dos construtos: serviço logístico, satisfação e lealdade

Abstract

This study aims to present the cross-cultural adaptation process of the constructs logistic service, satisfaction, and loyalty to the Brazilian culture. This adaptation process included the steps of translation, back translation, review by expert committee, pretesting, and analysis of validity and reliability. The study suggests that the constructs logistics service, satisfaction, and loyalty are reliable according to the Brazilian culture, but it was necessary to exclude 11 items from the list of 35 items identified in the theory. There is also evidence that the measures are valid as research instruments in Portuguese by the following methods: content analysis, convergent validity, discriminant validity, exploratory factor analysis, and confirmatory factor analysis.