Sport Fans as Consumers: An Approach to Sport Marketing

SILVA, E.C.Las Casas, A. L.2019-08-202019-08-202017SILVA, E.C.; Las Casas, A. L.. Sport Fans as Consumers: An Approach to Sport Marketing. British Journal of Marketing Studies, v. 5, n. 4, p. 36-48, 2017.2053-4051https://repositorio.fei.edu.br/handle/FEI/2920Acesso RestritoSport Fans as Consumers: An Approach to Sport MarketingArtigo