Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

HERNANDEZ, J. M. C.Han, X.KARDES, FRANK R.2019-08-202019-08-202014HERNANDEZ, J. M. C.; Han, X.; KARDES, FRANK R.. Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information. Journal of Business Research, v. 67, n. 5, p. 874-881, 2014.0148-2963https://repositorio.fei.edu.br/handle/FEI/2607Acesso RestritoEffects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing informationArtigo10.1016/j.jbusres.2013.07.006