The importance of advertising skepticism for brand extension appeals

Hernandez, José Mauro da CostaWRIGHT, SCOTT A.AFFONSO, FELIPE M.2019-08-202019-08-202019Hernandez, José Mauro da Costa; WRIGHT, SCOTT A.; AFFONSO, FELIPE M.. The importance of advertising skepticism for brand extension appeals. PSYCHOLOGY & MARKETING, v. 1, p. mar.21205, 2019.0742-6046https://repositorio.fei.edu.br/handle/FEI/2621Acesso RestritoThe importance of advertising skepticism for brand extension appealsArtigo10.1002/mar.21205