The Interaction Effect of Type of Message X YouTuber?s Media Metrics on Customers? Responses and the Moderation of Conformity Intention

ZUNIGA HUERTAS, MELBY KARINACOELHO, TARCISIO DUARTE2019-08-202019-08-202019ZUNIGA HUERTAS, MELBY KARINA; COELHO, TARCISIO DUARTE. The Interaction Effect of Type of Message X YouTuber?s Media Metrics on Customers? Responses and the Moderation of Conformity Intention. Future Internet, v. 11, n. 6, p. 135-152, 2019.1999-5903https://repositorio.fei.edu.br/handle/FEI/2738Acesso AbertoThe Interaction Effect of Type of Message X YouTuber?s Media Metrics on Customers? Responses and the Moderation of Conformity IntentionArtigo10.3390/fi11060135