Creative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative commons (CC BY 4.0). Fonte: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84864430829&origin=inward. Acesso em: 27 set. 2022.OLIVEIRA, B.PEREIRA, J. A.DE QUEIROZ, J. P.2022-01-122022-01-122012-04-05OLIVEIRA, B.; PEREIRA, J. A.; DE QUEIROZ, J. P. Competition informations management and strategic orientation Gestão de informações da concorrência e orientação estratégica. Perspectivas em Ciência da Informação, v. 17, n. 2, p. 123-142, Apr. 2012.1413-9936https://repositorio.fei.edu.br/handle/FEI/4147This article aims to present the relationship of the marketing information system (MIS) with the strategy of market orientation. Also, the discussion on information management related to competition is included, which has been little explored, especially with regard to its operation. The results, obtained from the literature review and a case study, indicate that although critical for business success, information is obtained, processed and disseminated in not well structured ways.Acesso AbertoArtigo de revisão10.1590/S1413-99362012000200009Competitor informationMarket orientationMarketing information systems