Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect

WRIGHT, SCOTT A.HERNANDEZ, J. M. C.APARNA, S.DISMORE, J.Kardes, F.2019-08-202019-08-202012WRIGHT, SCOTT A.; HERNANDEZ, J. M. C.; APARNA, S.; DISMORE, J.; Kardes, F.. Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect. Advances in Consumer Research, v. 40, p. 917-919, 2012.0098-9258https://repositorio.fei.edu.br/handle/FEI/2620Acesso RestritoEffects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo EffectArtigo