Is Social Marketing Experiencing an Identity Crisis?

SILVA, E.C.MAZZON, J. A.2019-08-202019-08-202016SILVA, E.C.; MAZZON, J. A.. Is Social Marketing Experiencing an Identity Crisis?. International Journal of Marketing Studies, v. 8, n. 3, p. 22-32, 2016.1918-7203https://repositorio.fei.edu.br/handle/FEI/2899Acesso AbertoIs Social Marketing Experiencing an Identity Crisis?Artigo10.5539/ijms.v8n3p22