It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands

ALVES, CARLOS ALBERTOLopes, Evandro LuizHernandez, José Mauro da Costa2019-08-202019-08-202017ALVES, CARLOS ALBERTO; Lopes, Evandro Luiz; Hernandez, José Mauro da Costa. It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, v. 29, n. 4, p. 223-238, 2017.0896-1530https://repositorio.fei.edu.br/handle/FEI/2616Acesso RestritoIt Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by BrandsArtigo10.1080/08961530.2017.1310645