An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect

Lopes, Evandro LuizDA SILVA, DIRCEUHernandez, José Mauro da Costa2019-08-202019-08-202014Lopes, Evandro Luiz; DA SILVA, DIRCEU; Hernandez, José Mauro da Costa. An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect. Journal of International Consumer Marketing, v. 26, n. 3, p. 201-216, 2014.0896-1530https://repositorio.fei.edu.br/handle/FEI/2610Acesso AbertoAn Experimental Study on the Effect of Brand and Brand Extension on Omission NeglectArtigo10.1080/08961530.2014.888963