OLIVEIRA JUNIOR, A. B.DE OLIVEIRA M. J.2022-03-012022-03-012022-01-05OLIVEIRA JUNIOR, A. B.; DE OLIVEIRA M. J. The art of forming a partnership in an entrepreneurial world: the Brazilian case. Journal of Entrepreneurship in Emerging Economies, 2022.2053-4612https://repositorio.fei.edu.br/handle/FEI/4425This study aims to design and empirically test a model where autonomy affects partnership (PT) and entrepreneurial orientation (EO), which in turn improves competitive aggressiveness (CA), market orientation (MO) and PT; to verify the impact of CA on MO and PT; and to determine to what extent MO mediates the EO–PT relationship. Design/methodology/approach: The authors used a quantitative approach to test 101 Brazilian firms from different sectors, analyzed by structural equation modeling using the partial least squares–structural equation modeling. Findings: Results show that autonomy improves EO and PT. EO positively affects CA, MO and PT. CA impacts MO positively, and MO mediates the EO–PT relationship, although it reduces the possibility of PT. Research limitations/implications: Although 101 firms could be a “small sample,” the authors validated it according to Hair et al. (2009) and Chin et al. (2003). Their first contribution is to extend the works relating to EO and PT by showing the positive effects of autonomy on EO and PT. Second, to show the mediating effect of MO on the EO–PT relationship. Finally, they draw attention to how firms with EO improve CA, MO and PT; and CA boost MO. Thus, to generalize EO research internationally, like in the emergent markets. Originality/value: Although EO has attracted significant attention to entrepreneurship research, it is not clear how autonomy impacts a firm's EO and PT, considering the mediating effect of MO on the EO–PT relationship; if EO influences CA and MO, and the impact of CA on MO and PT.Acesso RestritoArtigo10.1108/JEEE-06-2021-0240AutonomyCompetitive aggressivenessEntrepreneurial orientationMarket orientationPartnership