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|Title:||Marketing innovation autonomy for subsidiaries in new products development: a case study in fixed telecom|
|Authors:||YAMASAKI, V. E. I.|
MACLENNAN, M. L. F.
ALMEIDA, L. M.
|Journal:||International Journal of Logistics Systems and Management (Print)|
|Citation:||YAMASAKI, V. E. I.; MACLENNAN, M. L. F.; ALMEIDA, L. M.. Marketing innovation autonomy for subsidiaries in new products development: a case study in fixed telecom. International Journal of Logistics Systems and Management (Print), v. 17, n. 3, p. 275-288, 2014.|
|Access Type:||Acesso Restrito|
|Appears in Collections:||Artigos|
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