Administração
URI permanente desta comunidadehttps://repositorio.fei.edu.br/handle/FEI/1
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7 resultados
Resultados da Pesquisa
- Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty(2023-08-15) RAHMAN, M. M.; ROSENBERGER, P. J.; YUN, J. H.; OLIVEIRA, MAURO JOSÉ DE; KOCHER, S.© 2023, Emerald Publishing Limited.Purpose: Insights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops and tests a theoretical model investigating the effects of football-game socialisation, team interest, football interest and transaction satisfaction (stimuli) on fanship and cumulative satisfaction (organism), and subsequently, attitudinal loyalty and behavioural loyalty (response). National culture was a moderator. Design/methodology/approach: A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany. Findings: The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship and cumulative satisfaction with the team. Fan experiences, in turn, are also found to be influenced by fan perceptions relating to socialisation, team interest, football interest and transaction satisfaction—elements over which the football team's management may exert some degree of control. Some national cultural differences were found, with three of the model's 12 structural paths significantly different for Germany vis-à-vis Brazil. Originality/value: This study advances the authors’ understanding of the significance of socialisation and fan-interest factors for football, providing evidence supporting the role of the fan experience and service-consumption stimuli related to those game experiences as significant drivers (stimuli) of the fan's affective (fanship) and cognitive states (cumulative satisfaction). This study enriches the limited body of evidence on fanship's role as a driver of attitudinal and behavioural loyalty. Finally, the multi-country study partially supports the moderation effect of national culture.
- Junior enterprise and entrepreneurial behavior in Brazil(2022-03-29) MORAES, G. H. S. M.; Edson Sadao Iizuka; ROCHA, A. K. L.; DIAFERIA, A. M.© 2021, Gustavo Hermínio Salati Marcondes de Moraes, Edson Sadao Iizuka, Anne Kathleen Lopes da Rocha and Amanda Mecchi Diaféria.Purpose: The purpose of this paper is to analyze what is the influence of the junior enterprise environment on the entrepreneurial profile and intention of university students and what is the difference in the entrepreneurial behavior between students who participated and students who did not participate in junior enterprises. Design/methodology/approach: A quantitative approach based on multivariate data analysis using confirmatory factor analysis and structural equation modeling was applied to a sample of 549 respondents. Findings: Participation in junior enterprises influences the development of the students’ entrepreneurial profile more than their entrepreneurial intention. This study presents which behavioral characteristics are mostly developed with participation in a junior enterprise. Research limitations/implications: The questionnaire with perception conditions and self-assessment indicators; data collection by a single cross-sectional research design; the scope of the research, which did not use a probabilistic sampling. Practical implications: Practical implications are to assist higher education institutions in having a more accurate understanding of the role of junior enterprises in stimulating university entrepreneurship. To implement an effective entrepreneurial education, stimulating junior companies can be a fundamental action for the HEIs, and this is valid for courses in all areas. Entrepreneurial education in a practical context, as in the case of a junior company, can increase entrepreneurial intention. Originality/value: This research fills a research gap on the uncertainty of the effectiveness of entrepreneurial education in developing the entrepreneurial behavior and entrepreneurial intention of students, at least when considering the junior company as part of entrepreneurial education in the university context, presenting a robust quantitative methodology and a large sample in a developing country.
- Mobile banking: Proposition of an integrated adoption intention framework(2010-07-27) PUSCHEL, J.; MAZZON, J. A.; Jose Mauro HernandezPurpose: This paper's objective is to propose an integrated framework to investigate the adoption intention of mobile banking technology and to test it in the Brazilian context. Design/methodology/approach: A total of 666 respondents from the most economically developed cities in Brazil were surveyed. The sample comprised 333 mobile banking users and 333 mobile banking non-users. Partial least squares was used to analyze the proposed framework's construct relations. Findings: The framework offers an integrated view, taking into account more predictors than other studies on the adoption of innovations. For non-users, the framework was able to explain approximately 69 percent of the dependent variable (intention to adopt mobile banking) variation, which is a figure higher than those obtained in previous studies. However, for current users of mobile banking, only 27 percent of the dependent variable variation was explained by the framework. It was also observed that the predictors' influence over the criterion variable was different for each group of mobile banking users and non-users. Originality/value: The findings suggest that the proposed integrated framework offers a deeper understanding of the variables that influence the adoption of mobile banking. © Emerald Group Publishing Limited.
- Education for sustainability, critical reflection and transformative learning: Professors' experiences in Brazilian administration courses(2015-09-01) BRUNNQUELL, C.; BRUNSTEIN, J.; JAIME, P.Copyright © 2015 Inderscience Enterprises Ltd.This paper discusses the issue of critical reflection (CR) and transformative learning (TL) in the teaching of sustainability in administration courses in Brazil. To this end, a qualitative study was conducted on 32 proposals submitted to the Santander Educational Practices for Sustainability Contest, which included the participation of faculty members of higher education institution (HEI) administration courses nationwide. Data were collected through the analysis of documents and interviews. The results show the evidence of teaching practices that are relatively close to the CR and TL principles. They also indicate the factors that facilitate/hinder this approximation. The aim of this work is to broaden discussions on education for sustainability (EfS), with a focus on Brazilian experiences; encourage the implementation of CR and TL in the teaching of sustainability and present a route for analysing teaching practices on sustainability.
- Managerial perceptions of barriers to internationalization: An examination of Brazil's new technology-based firms(2016-06-01) Fernanda Ribeiro Cahen; LAHIRI, S.; BORINI, F. M.© 2015 Published by Elsevier Inc.What barriers constrain internationalization of new technology-based firms (NTBFs) in emerging markets? This study addresses the question by analyzing perceptions of barriers to internationalization expressed by top executives of Brazilian NTBFs. The NTBFs belong to high technology, medium-high technology, or technology-intensive service sectors. Analysis of data collected through questionnaire survey reveals three important barriers: external institutional barrier, and internal organizational capability barrier and human resource barrier. These barriers are consistent with the institutional theory, resource-based view of the firm, and human capital theory. Additionally, the study indicates that Brazilian NTBFs can be partitioned into three clusters with varying extents of perceptions of the above-mentioned barriers. The conclusion section discusses various contributions and limitations of the study and provides directions of future research.
- Factors driving young users' engagement with Facebook: Evidence from Brazil(2016-01-05) OLIVEIRA, M. J. DE;; HUERTAS, M. K. Z.; LIN, Z.© 2015 Elsevier Ltd. All rights reserved.User engagement has recently been the focus of attention for marketing planners who want to capture the enormous opportunities provided by social media. In this study, we investigate the drivers of social media user engagement by extending an existing model of social media participation by Cheung, Chiu and Lee (2011). We included in the model three social influence factors, five uses and gratifications factors, and one social presence factor. Results from an online survey with a sample of young Facebook users in Brazil (n = 1126) reveal four significant factors, i.e. a) subjective norm b) social identity, c) entertainment value, and d) maintaining interpersonal interconnectivity. Our empirical results also show an improved model fit over the existing model of user participation used by Cheung et al. (2011). This research adds significance to the literature by extending an existing theoretical model to study a new phenomenon in a different cultural context. We also provide practical recommendations for managing brand fan pages on how to foster user engagement with social media.
- Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?(2020-07-03) MIDDLETON, K.; TURNBULL, S.; OLIVEIRA, M. J.© 2019, © 2019 Advertising Association.The use of female stereotypes in advertising is damaging to women and society. In this study we examine how creative practitioners construct stereotypes within creative decision-making. In an era of brand social responsibility, it is important that advertising supports gender equality by using positive portrayals rather than harmful stereotypes. The study considers the influence of local cultural norms on stereotypes and finds that in Brazil, traditional conceptions of the role of women dominate creative decision-making. Through qualitative semi-structured interviews with advertising creative practitioners, the research reveals their mental models of female stereotypes. Six distinct stereotypes are elucidated: Housewife, Trophy, Sexual Object, Sexually Powerful, Professional and Object of Beauty. These stereotypes shape how females are depicted in Brazilian advertising. The identification of Trophy and Sexually Powerful stereotypes are novel within extant literature. We recommend Brazilian creative practitioners connect better with their female audiences in future by representing them more equitably.