Artigos
URI permanente para esta coleçãohttps://repositorio.fei.edu.br/handle/FEI/796
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- The impact of diversification in the operations strategy of capital goods companies(2017-04-05) Gabriela Scur; DE QUEIROZ, R. P.Considering that the analysis of the specific areas technology and market is reported in the literature as the main elements in the decision making process of diversification and the operations strategy, these have to reconcile the technological base with the market demand. This paper examines the impact of diversification in operations strategy in 3 multinational leading capital goods companies. The main contribution of this study concerns the understanding that different processes of diversification can help to expand the share of the company in the same market with new products based on the same technology and can help the company to enter in a new market with new products, based on different technologies. Therefore, the process of diversification of firms should be analyzed from the perspective of a growth strategy based on knowledge, so that the management of this resource should occur in conditions of maximum efficiency.
- Outsourcing and supplier development: Capability development process in the Brazilian sports apparel industry(2019-01-05) Gabriela Scur; KOLOSOSKI, C.© 2019 Brazilian Institute for Information in Science and Technology. All rights reserved.Outsourcing allows quick reactions to market fluctuations and allows firms to focus on their core business. This strategy is currently used in the Brazilian apparel industry. The paper analyzes the interaction between big customers (some multinationals firms) and Brazilian suppliers in the sports apparel industry to verify how these relationships can contribute to the capability development of suppliers. Multiple case studies were conducted. The findings indicated that collaborative, and long-term relationships are beneficial to businesses and customers significantly influence the development of the sewing factory suppliers with whom they work.
- The impact of the collaborative robot on competitive priorities: Case study of an automotive supplier O impacto do robô colaborativo nas prioridades competitivas: Estudo de caso em um fornecedor automotivo(2020-01-05) VIDO, M.; Gabriela Scur; Alexandre Augusto Massote; Fabio Lima© This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.The literature on operations strategies has extensively addressed the notion that competitive priorities and structural decisions should be aligned to create, develop, and maintain competitive advantages. However, the speed and scale of new manufacturing technologies are modifying an organization's strategies and manufacturing capabilities to address new market requirements, competition, and new entrants. Advances in robotics are poised to change the global business landscape and to support organizations in improving upon their operations strategies. Industrial robots usually help improve product quality and provide better work conditions to limit the use of resources, resulting in cost savings. One of the main trends in robotics is that of human-robot collaboration (HRC), which influences operations strategies and which can have a disruptive effect on business models and market structures. The aim of this paper is to explore and understand the relationship between the competitive priorities (quality, cost, flexibility, and delivery) of classical operations and the competitive advantage of adopting HRC for a Brazilian automotive parts supplier. The results indicate that the hybrid cell (U-shaped manufacturing cell) fully adheres to cost and dependability priorities and partially adheres to quality and flexibility priorities.