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Integration mechanisms for different types of innovation: Case study in innovative companies
(2019-01-05) LIZARELLI, F. L.; TOLEDO, J. C. DE; Alliprandini, D. H.
© 2019, Fundacao Escola de Comercio Alvares Penteado. All Rights Reserved.Purpose – This paper examines the use of integration mechanisms in two innovation activities relationships: Between exploitation product innovation and exploration product innovation, and between exploitation process innovation and exploration product innovation. It also identifies the benefits generated by the use of integration mechanisms. Design/methodology/approach – A multiple case study in four companies from different sectors which are a reference in product and process innovation. Findings – There is integration in the innovation activities relationships studied. The most used integration mechanisms in both relationships are regular collaboration, involvement for knowledge exchange (crossfunctional interface mechanisms), those related to a culture of freedom, such as the free flow and encouragement of ideas, and those related to knowledge and information exchange (connectedness mechanisms). Originality/value – In addition to identifying that integration is possible and occurs in companies, it was possible to verify that the use of integration mechanisms enables the generation of benefits for product innovation.