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Capítulo de livro 0 Citação(ões) na Scopus Does entrepreneurial orientation matter to strategic alliances formation: The influence of entrepreneurial orientation and leaders on the success of partnerships in entrepreneurial business(2017-02-24) OLIVEIRA, A. B.; OLIVEIRA, M. J.; Roberto Carlos Bernardes- How does Brazil fight contemporary slavery?: A research and education agenda in management(2017) MASCARENHAS, A. O.; DIAS, S. L. F. G.; BAPTISTA, R. M.© 2014 Taylor and Francis. All rights reserved.Contemporary slavery is a problem of global magnitude, manifested in sexual and/or economic exploitation. Despite the magnitude of the problem, the debate is often marginalised in social sciences (Bales 2004) and almost completely ignored in the field of administration (Cooke 2003; Crane 2013). Although the definition of slavery in international agreements is confused and ambiguous, Bales and Robbins (2001) suggest three core elements: (1) the control and ownership of an individual by another, (2) appropriation of the labour force and (3) the imposition of these conditions by violence or threat. In terms of economic exploitation, various forms of coercion can be exercised by global/regional companies and their supply chain partners. Organisations can have working relations analogous to slavery in the market, such as depriving workers of their dignity and infringing their fundamental human rights. Contemporary forms of slavery include forced labour, enslavement, debt bondage and slave contracts (Bales, Trodd and Williamson 2009).
- Latin America: Talent Management in the New Reality(2018-01-05) Maria Laura Maclennan; CHUEKE, V. G.; PANIBRATOV, A.; MARINOVA, S.; KLISHEVICH, D.© 2018, The Author(s).We emphasize the new tasks in managing people and talent in the Latin American context covering the least studied but probably the most promising countries in terms of market growth and environmental changes. We explore Latin American context where talent management practices are usually not in high demand as research interests but may definitely serve as important experience for global talent management knowledge.
- Brazil: Catching Up and Moving Forward(2018) Maria Laura Maclennan; CHUEKE, G. V.© 2018, The Author(s).In this chapter we concentrate on analysis of talent attraction, talent development and talent retention in Brazilian companies. We discuss what Brazilian companies should focus on to be able to create innovative talent management practices in preference to existing talent management approaches that are sometimes not applicable in the Brazilian context. In this chapter we present cases of Brazilian companies in which practices of recruitment and selection, training and talent retention are evidenced. By means of the cases it is possible to perceive the influence of the Brazilian institutional environment in the management strategies of people of the Brazilian companies.
- Chile: Terra Incognita(2018) PANIBRATOV, A.; Maria Laura Maclennan; CHUEKE, G. V.© 2018, The Author(s).This chapter presents interesting lessons from companies from Chile. Particularly, we explore the cases that illustrate how talent attraction, talent development and talent retention may be a basis for organizational growth, change, continuous improvement and career development in the Chilean context. Based on these examples readers learn how firms from Chile attract, train, develop and motivate talented employees to shape their competitive advantage.
- Creating a Talent Management Agenda for a Global Environment(2018) LATUKNA, M.; VESELOVA, A.; VASELOVA, L.; POOR, J.; FEHER, J.; TIKHONOVA, V.; SELIVANOVSKIKH, L.; Maria Laura Maclennan; Vouga Chueke G.; Marinova S.; Panibratov A.; Klishevich D.© 2018, The Author(s).In Chapter 18 we summarize the main trends in talent management in global world and provide our vision on how talent management practices can help companies to be more effective.
- I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental Cause(2017-01-05) Huertas, M.K.Z.; HANNA, E.; SOUZA, W. D. S.; ULIANA, N.; SYLLOS, L. G.© 2017, Academy of Marketing Science.In reviewing the literature some theoretical gaps were detected. The first one was the lack of empirical evidence about conspicuous consumption when it is perceived positively. The second gap, regarding the influence of reference groups, is that the social identity theory does not explain the observer’s perspective when he is in front of certain reference group members involved in conspicuous behavior. The third theoretical gap is related to the study of pro-environmental behavior determinants that does not consider the specificities of social influences, like reference groups in particular situations (e.g., conspicuous consumption). Then, the objective of this research was to analyze: (1) if conspicuous consumption could be perceived in a positive way and; (2) the influence of reference groups, engaging in conspicuous consumption of an environmental cause, on the observer’s attitude. In a first experiment two variables were manipulated: “conspicuous consumption perception” (positive/negative) and “reference groups” (association/dissociation/neutral). It was found that conspicuous consumption could be perceived positively. There is evidence showing that the environmental cause evaluation of the observer is more positive if the observed individual belongs to a dissociation group.
- The Moderator Effect of Previous Dissatisfaction with Service Category on Co-Creation with Consumers(2018-01-05) Huertas M.K.Z.; PERGENTINO, I.© 2018, Academy of Marketing Science.Whether to develop products and services or to solve consumption problems, co-creation objective is to create value. Most previous research has emphasized consumer’s participation as co-creator of products and services, the co-creation effects on business performance, and the participants’ evaluations of the co-created output. Conversely, the perspective of the consumer who observes the co-creation process (not participants as co-creators) has been little explored in marketing literature. However, knowledge about how those observers evaluate a new service disclosing co-creation with consumers has become relevant. On the other hand, consumer satisfaction with the co-created product/service is considered a success measurement of the co-creation result. Nevertheless, nothing is known about how previous satisfaction or dissatisfaction with an offer influences the evaluation of the co-created product/service. In this context, the general objective of this research is to analyze the moderating effect of previous dissatisfaction with the service category on the evaluation of a co-created service, from the observer’s consumer perspective. Through two experimental studies, we found that when there is consumer dissatisfaction with the service category, to disclose the co-creation of a new service would lead to greater purchase intention. The managerial implications include marketing communications and service decisions.
- Servitization and process interfaces(2014-04-01) SPRING, M.; SANTOS, J.© Springer International Publishing Switzerland 2014. All rights reserved.We examine servitization in terms of process interfaces. Concepts are drawn from modularity theory to examine how the concept of interfaces can be applied to service settings. Based on this, we examine how process interfaces change as we move from a basic product sale model to a result-oriented PSS. It is argued that close attention to process interfaces is an important way to attenuate complexity that may arise from servitization.
- The internationalisation of high- tech new ventures from Latin America - The Brazilian experience(2017) Fernanda Ribeiro Cahen; OLIVEIRA, M. M.