Estudo das barreiras de inovação de processos em uma indústria automotiva localizada no estado de São Paulo
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Citações na Scopus
Tipo de produção
Trabalho de Conclusão de Curso
Data
2025-01-29
Autores
Peschiera, Bruno Henrique
Medeiros, Gabriel Leal
Medeiros, Gabriel Leal
Orientador
Matsuda, Patricia Mari
Periódico
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Texto completo (DOI)
Palavras-chave
inovação de processos,indústria automotiva,barreiras à inovação,cultura organizacional,process innovation,automotive industry,barriers to innovation,organizational culture
Resumo
O presente trabalho tem como objetivo principal investigar, por meio de entrevistas e análise qualitativa, as barreiras à inovação de processos dentro de uma empresa da indústria automotiva. Inicialmente, foi realizado um levantamento bibliográfico para contextualizar o conceito de inovação de processos e suas principais implicações no ambiente organizacional. Além disso, foram discutidos temas como a resistência à mudança, a cultura organizacional conservadora e a escassez de recursos financeiros e humanos, que afetam diretamente a capacidade de inovar. A pesquisa também explorou os desafios tecnológicos enfrentados pela empresa e a falta de capacitação necessária para acompanhar as inovações. A investigação focou nos fatores que mais influenciam a resistência dos colaboradores e líderes à adoção de novas tecnologias e processos. Posteriormente, foram realizadas entrevistas com colaboradores de diferentes níveis hierárquicos da organização, com o objetivo de analisar suas percepções em relação às barreiras e facilitadores da inovação. Os resultados da pesquisa mostraram que a resistência à mudança, motivada pelo medo de perder o emprego e a falta de confiança em novos processos, é uma das principais barreiras enfrentadas pela empresa. Além disso, a cultura organizacional rígida e tradicional dificulta a implementação de novas práticas, especialmente quando as decisões precisam passar por várias camadas hierárquicas. A escassez de recursos financeiros e tecnológicos, somada à ausência de programas de capacitação robustos, reforça os desafios da inovação. Por outro lado, o apoio de lideranças receptivas e o uso de ferramentas tecnológicas para automação foram identificados como facilitadores da inovação, contribuindo para a modernização de processos e a melhoria da eficiência operacional. As limitações da pesquisa incluem o tempo restrito de quatro meses e a amostra limitada a uma única empresa. Para estudos futuros, sugere-se a ampliação da pesquisa para incluir mais empresas do setor automotivo, bem como o teste de estratégias que possam superar as barreiras identificadas.
This study aims to investigate, through interviews and qualitative analysis, the barriers to process innovation within a company in the automotive industry. Initially, a literature review was conducted to contextualize the concept of process innovation and its main implications in the organizational environment. Moreover, issues such as resistance to change, conservative organizational culture, and the lack of financial and human resources, which directly affect the company’s capacity to innovate, were explored. The research also examined the technological challenges faced by the company and the lack of necessary training to keep up with the innovations. The investigation focused on the factors that most influence the resistance of employees and leaders to adopting new technologies and processes. Subsequently, interviews were conducted with employees from different hierarchical levels of the organization, aiming to analyze their perceptions regarding the barriers and facilitators of innovation. The results revealed that resistance to change, driven by the fear of losing jobs and lack of confidence in new processes, is one of the main barriers faced by the company. Additionally, the rigid and traditional organizational culture hinders the implementation of new practices, especially when decisions need to pass through multiple hierarchical layers. The scarcity of financial and technological resources, coupled with the absence of robust training programs, exacerbates the challenges of innovation. On the other hand, support from receptive leadership and the use of technological tools for automation were identified as innovation facilitators, contributing to process modernization and improved operational efficiency. The limitations of the research include the restricted time frame of four months and the sample being limited to a single company. For future studies, it is recommended to expand the research to include more companies in the automotive sector, as well as to test strategies that can overcome the identified barriers.
This study aims to investigate, through interviews and qualitative analysis, the barriers to process innovation within a company in the automotive industry. Initially, a literature review was conducted to contextualize the concept of process innovation and its main implications in the organizational environment. Moreover, issues such as resistance to change, conservative organizational culture, and the lack of financial and human resources, which directly affect the company’s capacity to innovate, were explored. The research also examined the technological challenges faced by the company and the lack of necessary training to keep up with the innovations. The investigation focused on the factors that most influence the resistance of employees and leaders to adopting new technologies and processes. Subsequently, interviews were conducted with employees from different hierarchical levels of the organization, aiming to analyze their perceptions regarding the barriers and facilitators of innovation. The results revealed that resistance to change, driven by the fear of losing jobs and lack of confidence in new processes, is one of the main barriers faced by the company. Additionally, the rigid and traditional organizational culture hinders the implementation of new practices, especially when decisions need to pass through multiple hierarchical layers. The scarcity of financial and technological resources, coupled with the absence of robust training programs, exacerbates the challenges of innovation. On the other hand, support from receptive leadership and the use of technological tools for automation were identified as innovation facilitators, contributing to process modernization and improved operational efficiency. The limitations of the research include the restricted time frame of four months and the sample being limited to a single company. For future studies, it is recommended to expand the research to include more companies in the automotive sector, as well as to test strategies that can overcome the identified barriers.