Brazilian scientific production in marketing in the period 2000-2009 ProduÇÃo cientÍfica brasileira em marketing no peŕodo 2000-2009

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dc.contributor.authorMAZZON, J. A.
dc.contributor.authorJose Mauro Hernandez
dc.contributor.authorOrcidhttps://orcid.org/0000-0002-0704-0035
dc.date.accessioned2022-10-01T06:06:36Z
dc.date.available2022-10-01T06:06:36Z
dc.date.issued2013-01-05
dc.description.abstractThis study analyzes the volume of Brazilian scientific production in Marketing published in the period 2000-2009 in BAR, RAC, RAE, RAM, RAUSP and Read periodicals and in the proceedings of EnANPAD and the (EMA). When the results were compared with those obtained by Vieira (2003) in the past decade, there was found to be an increase of 368% in the number of published papers. The number of articles published in the proceedings (81.1%) is still much higher than the number of articles published in periodicals (18.9%). Approximately 65% of the authors published only one paper in the conferences. Consumer Behavior is still the most common subject (29%). The average number of authors per paper increased from 1.7 to 2.3 and the concentration of articles produced by the top five most productive schools declined from 62.5% to 49.6%. The average number of citations per article increased from 21.6 to 37.4 but the average number of citations of Brazilian periodicals only increased from 2.0 to 2.5. The study concludes by forecasting the evolution of scientific production in the area of Marketing.
dc.description.firstpage67
dc.description.issuenumber1
dc.description.lastpage80
dc.description.volume53
dc.identifier.citationMAZZON, J. A.; HERNANDEZ, J, M. C. Brazilian scientific production in marketing in the period 2000-2009 ProduÇÃo cientÍfica brasileira em marketing no peŕodo 2000-2009. RAE Revista de Administracao de Empresas, v. 53, n. 1. p. 67-80, Jan./Feb. 2013.
dc.identifier.citationMAZZON, J. A.; HERNANDEZ, J, M. C. Brazilian scientific production in marketing in the period 2000-2009 ProduÇÃo cientÍfica brasileira em marketing no peŕodo 2000-2009. RAE Revista de Administracao de Empresas, v. 53, n. 1. p. 67-80, Jan./Feb. 2013.
dc.identifier.doi10.1590/S0034-75902013000100007
dc.identifier.issn0034-7590
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/4598
dc.relation.ispartofRAE Revista de Administracao de Empresas
dc.rightsAcesso Aberto
dc.rights.licenseCreative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative commons (CC BY 4.0). Fonte: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84875121074&origin=inward. Acesso em 03 Out. 2022.
dc.subject.otherlanguageBibliometrics analysis
dc.subject.otherlanguageCitations
dc.subject.otherlanguageConference proceedings
dc.subject.otherlanguagePeriodicals
dc.subject.otherlanguageScientific production
dc.titleBrazilian scientific production in marketing in the period 2000-2009 ProduÇÃo cientÍfica brasileira em marketing no peŕodo 2000-2009
dc.typeArtigo
fei.scopus.citations11
fei.scopus.eid2-s2.0-84875121074
fei.scopus.updated2023-11-01
fei.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84875121074&origin=inward
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