Choosing ICT tools: Proposition of a model to deliver value for clients

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dc.contributor.authorGRISE, P.
dc.contributor.authorHuertas, M.K.Z.
dc.contributor.authorOrcidhttps://orcid.org/0000-0002-8128-3465
dc.date.accessioned2022-01-12T22:02:00Z
dc.date.available2022-01-12T22:02:00Z
dc.date.issued2013-02-11
dc.description.abstractSeveral tools of Information and Communication Technology (ICT) are being used nowadays to support customer relationship processes. Literature review shows that, in the selection and deployment of these tools, internal goals of productivity and efficiency predominate. In just a few situations, the objective is offering higher value to the client. Therefore, the objective of this research was to propose a process of selection and deployment of ICT tools geared towards offering higher value, in the business to business market. Primary data were collected in depth interviews with high-level executives responsible for ICT areas. For the content analysis, the ATLAS-ti software was used, searching for recurrent themes. A value oriented process for choosing and implementing ICT tools was then proposed. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.
dc.description.firstpage189
dc.description.issuenumberSPL.ISS.1
dc.description.lastpage200
dc.description.volume8
dc.identifier.citationGRISE, P.; HUERTAS, M. K. Z. Choosing ICT tools: Proposition of a model to deliver value for clients. Journal of Technology Management and Innovation, v. 8, n. SPL.ISS.1, p. 189-200, Feb. 2013.
dc.identifier.doi10.4067/s0718-27242013000300071
dc.identifier.issn0718-2724
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/4105
dc.relation.ispartofJournal of Technology Management and Innovation
dc.rightsAcesso Aberto
dc.rights.licenseCreative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative commons (CC BY 4.0). Fonte: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84880709449&origin=inward. Acesso em 29 set. 2013.
dc.subject.otherlanguageInformation and communication technology
dc.subject.otherlanguageInformation technology
dc.subject.otherlanguageOrganizational market
dc.subject.otherlanguageRelationship
dc.subject.otherlanguageValue
dc.titleChoosing ICT tools: Proposition of a model to deliver value for clients
dc.typeArtigo
fei.scopus.citations2
fei.scopus.eid2-s2.0-84880709449
fei.scopus.updated2023-11-01
fei.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84880709449&origin=inward
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