The adoption of e-business from a strategic perspective: The case of the Celta at General Motors Brazil

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dc.contributor.authorZILBER, S.N.
dc.contributor.authorVASCONCELLOS, E.
dc.date.accessioned2022-01-12T22:05:55Z
dc.date.available2022-01-12T22:05:55Z
dc.date.issued2005-01-05
dc.description.abstractAn historical examination of e-business strategy shows that many organisations have formulated excellent conceptual strategies for e-business but failed to deliver sound execution. A key to successful internet strategies is the leadership shown by senior management. Technological demands may also conflict with the successful implementation of e-business initiatives, requiring greater interaction between the CEO and the CIO. Many authors also reflect on the importance of incorporating e-business into the firm's global strategy. This paper deals with these issues in discussing the introduction of e-business activities by General Motors Brazil, specifically in connection with the launching of the Celta, an entry-level car designed for sale on the internet. This is the first such case in the world. The importance of integration between employees in the business area and those in information technology (IT) is highlighted in the context of GM Brazil's strategic objective of growing in the market for lower-priced cars. Copyright © 2005 Inderscience Enterprises Ltd.
dc.description.firstpage411
dc.description.issuenumber4
dc.description.lastpage429
dc.description.volume5
dc.identifier.citationZILBER, S.N.; VASCONCELLOS, E. The adoption of e-business from a strategic perspective: The case of the Celta at General Motors Brazil. International Journal of Automotive Technology and Management, v. 5, n. 4, 2005.
dc.identifier.doi10.1504/IJATM.2005.008583
dc.identifier.issn1470-9511
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/4372
dc.relation.ispartofInternational Journal of Automotive Technology and Management
dc.rightsAcesso Restrito
dc.subject.otherlanguageAutomotive industry
dc.subject.otherlanguagee-business
dc.subject.otherlanguagee-business model
dc.subject.otherlanguageGlobal strategy
dc.subject.otherlanguageInternet
dc.titleThe adoption of e-business from a strategic perspective: The case of the Celta at General Motors Brazil
dc.typeArtigo
fei.scopus.citations1
fei.scopus.eid2-s2.0-31544453571
fei.scopus.subjectE-business
fei.scopus.subjectE-business model
fei.scopus.subjectGeneral Motors Brazil
fei.scopus.subjectGlobal strategy
fei.scopus.updated2024-07-01
fei.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=31544453571&origin=inward
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