The importance of advertising skepticism for brand extension appeals

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dc.contributor.authorHernandez, José Mauro da Costa
dc.contributor.authorWRIGHT, SCOTT A.
dc.contributor.authorAFFONSO, FELIPE M.
dc.date.accessioned2019-08-20T00:21:56Z
dc.date.available2019-08-20T00:21:56Z
dc.date.issued2019
dc.description.firstpagemar.21205
dc.description.volume1
dc.identifier.citationHernandez, José Mauro da Costa; WRIGHT, SCOTT A.; AFFONSO, FELIPE M.. The importance of advertising skepticism for brand extension appeals. PSYCHOLOGY & MARKETING, v. 1, p. mar.21205, 2019.
dc.identifier.doi10.1002/mar.21205
dc.identifier.issn0742-6046
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/2621
dc.relation.ispartofPSYCHOLOGY & MARKETING
dc.rightsAcesso Restrito
dc.titleThe importance of advertising skepticism for brand extension appealspt_BR
dc.typeArtigopt_BR
fei.scopus.citations10
fei.scopus.eid2-s2.0-85063369092
fei.scopus.updated2024-03-04
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