Is Social Marketing Experiencing an Identity Crisis?

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dc.contributor.authorSILVA, E.C.
dc.contributor.authorMAZZON, J. A.
dc.date.accessioned2019-08-20T00:22:20Z
dc.date.available2019-08-20T00:22:20Z
dc.date.issued2016
dc.description.firstpage22
dc.description.issuenumber3
dc.description.lastpage32
dc.description.volume8
dc.identifier.citationSILVA, E.C.; MAZZON, J. A.. Is Social Marketing Experiencing an Identity Crisis?. International Journal of Marketing Studies, v. 8, n. 3, p. 22-32, 2016.
dc.identifier.doi10.5539/ijms.v8n3p22
dc.identifier.issn1918-7203
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/2899
dc.relation.ispartofInternational Journal of Marketing Studies
dc.rightsAcesso Aberto
dc.titleIs Social Marketing Experiencing an Identity Crisis?pt_BR
dc.typeArtigopt_BR
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