Reverse logistics: How do companies report the disposal of batteries and cell phones? Logística reversa: Como as empresas comunicam o descarte de baterias e celulares?

Página do item simplificado
dc.contributor.authorJacques Demajorovic
dc.contributor.authorHuertas, M.K.Z.
dc.contributor.authorBOUERES, J. A.
dc.contributor.authorDA SILVA, A. G.
dc.contributor.authorSOTANO, A. S.
dc.contributor.authorOrcidhttps://orcid.org/0000-0001-6131-8790
dc.contributor.authorOrcidhttps://orcid.org/0000-0002-8128-3465
dc.date.accessioned2022-01-12T22:02:56Z
dc.date.available2022-01-12T22:02:56Z
dc.date.issued2012-09-05
dc.description.abstractThe Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs communication at mobile phones manufacturers operating in Brazil. Therefore, a resesarch was conducted from a consumer perspective, focused on information available to consumers in different communication channels. Results show that the companies surveyed are not aligned with current legislation. None of the Reverse Logistics programs effectively communicate consumers in order to estimulate their participation in the reverse flow of post-consumption products. The research also revealed a mismatch between behavioral intention and behavior of consumers increased by the communication deficiencies identified here. © RAE.
dc.description.firstpage165
dc.description.issuenumber2
dc.description.lastpage178
dc.description.volume52
dc.identifier.citationDEMAJOROVIC, J.; HUERTAS, M. K. Z.; BOUERES, J. A.; DA SILVA, A. G.; SOTANO, A. S. Reverse logistics: How do companies report the disposal of batteries and cell phones? Logística reversa: Como as empresas comunicam o descarte de baterias e celulares?. RAE Revista de Administracao de Empresas, v. 52, n. 2, p. 165-178, 2012.
dc.identifier.doi10.1590/S0034-75902012000200004
dc.identifier.issn0034-7590
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/4169
dc.relation.ispartofRAE Revista de Administracao de Empresas
dc.rightsAcesso Aberto
dc.rights.licenseCreative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative commons (CC BY 4.0). Fonte: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84865104621&origin=inward. Acesso em: 27 set. 2022.
dc.subject.otherlanguageCommunication
dc.subject.otherlanguageReverse logistic
dc.subject.otherlanguageSocial environmental risk e cell phones
dc.subject.otherlanguageSustainability
dc.titleReverse logistics: How do companies report the disposal of batteries and cell phones? Logística reversa: Como as empresas comunicam o descarte de baterias e celulares?
dc.typeArtigo
fei.scopus.citations10
fei.scopus.eid2-s2.0-84865104621
fei.scopus.updated2023-12-01
fei.scopus.urlhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84865104621&origin=inward
Arquivos
Pacote Original
Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
Demajorovic_pdf
Tamanho:
349.56 KB
Formato:
Adobe Portable Document Format
Baixar
Coleções
Artigos