If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

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dc.contributor.authorWRIGHT, SCOTT A.
dc.contributor.authorDA COSTA HERNANDEZ, JOSÉ MAURO
dc.contributor.authorSUNDAR, APARNA
dc.contributor.authorDINSMORE, JOHN
dc.contributor.authorKARDES, FRANK R.
dc.date.accessioned2019-08-20T00:21:56Z
dc.date.available2019-08-20T00:21:56Z
dc.date.issued2013
dc.description.firstpage197
dc.description.issuenumber2
dc.description.lastpage198
dc.description.volume30
dc.identifier.citationWRIGHT, SCOTT A.; DA COSTA HERNANDEZ, JOSÉ MAURO; SUNDAR, APARNA; DINSMORE, JOHN; KARDES, FRANK R.. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. 2, p. 197-198, 2013.
dc.identifier.doi10.1016/j.ijresmar.2012.11.002
dc.identifier.issn0167-8116
dc.identifier.urihttps://repositorio.fei.edu.br/handle/FEI/2623
dc.relation.ispartofInternational Journal of Research in Marketing
dc.rightsAcesso Restrito
dc.titleIf it tastes bad it must be good: Consumer naïve theories and the marketing placebo effectpt_BR
dc.typeArtigopt_BR
fei.scopus.citations32
fei.scopus.eid2-s2.0-84875594283
fei.scopus.updated2024-03-04
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