Engenharia de Produção
URI permanente desta comunidadehttps://repositorio.fei.edu.br/handle/FEI/19
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2 resultados
Resultados da Pesquisa
- Development of Product-Service System Business Model: A study at Mercedes-Benz Brazil(2020-01-13) FERREIRA, R.; Gabriela Scur© 2019 SAE International. All rights reserved.With the increase in the use of information technology and communication, Internet of Things, Big Data, in addition to the concepts of sustainability, a new strategy has been structured, which aims to add value to the traditional PSS model, in the integration of new services to products. The challenge is how to change the current business model of a fully product-oriented (PO) company into a supplier of products with integrated services, in a new business model. From the theoretical propositions and best practices of companies that have implemented PSS businesses models, this paper propose and validate a systematization of strategic actions that make possible for product-oriented companies to change to a new PSS business model, and can be used as a guideline to the PSS implementation, as it compiles the key aspects needed for each strategic area, the important actions found in the literature and bibliographic references that may help in further research. In terms of theoretical relevance, this paper expands the PSS model, using the Big Data to generate new business. Managerial contribution was the development of a roadmap for the implementation of PSS that compiles the key aspects for each construct and dimensions and the best practices found in the literature and the bibliographic references. The proposal was validated by executives of Mercedes-Benz company, both in Brazil and abroad.
- Preparing for smart product-service system (PSS) implementation: an investigation into the Daimler group(2022-01-05) FERREIRA JUNIOR, R.; Gabriela Scur; NUNES, B.© 2021 Informa UK Limited, trading as Taylor & Francis Group.This paper aims at investigating the main factors behind advancing the integration of products and services in the Brazilian subsidiary of Mercedes-Benz (MBB), and how Smart PSS has been perceived by other business units of the Daimler Group. We conducted an in-depth qualitative single-case study research to investigate the critical steps preceding the implementation of a smart PSS. The study was based on the main tactical areas of a PSS business model which was applied to MBB’s possible integration of their equipment (called Fleetboard) in a smart PSS solution. The findings demonstrate that the internal culture of a product-centric automotive manufacturing firm can prohibit the sales of services, even when service technologies are available. On the other hand, financial pressures can create the sense of urgency required for the firm to appreciate the necessity of change. The process of change is too complex, since it requires capabilities in key areas such as the law, marketing, networking/partnerships, design, sustainability, and organisation and human resources management. Our study shows how the company considers alternative options in order to reduce organisational barriers, develop partnerships and legal competence to offer PSS contracts, as well as seeking alignment between design, marketing and sustainability requirements.