Engenharia de Produção
URI permanente desta comunidadehttps://repositorio.fei.edu.br/handle/FEI/19
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2 resultados
Resultados da Pesquisa
- Reverse logistics in the e-commerce: A case study Logística reversa no comércio eletrônico: um estudo de caso(2013) De Araujo A.C.; Matsuoka E.M.; Ung J.E.; De Castro Hilsdorf W.; Sampaio M.Reverse logistics has gained increasing importance among researchers and supply chain professionals not only for being one of the tools for sustainability, but also for its strategic role in many economic sectors. Several studies have shown how an efficient reverse logistics can reduce costs and provide competitive advantage to companies. Likewise, there has been a significant growth of electronic commerce in many countries, which has much higher return rates than those of traditional trade. Nevertheless, despite the importance of reverse logistics in electronic commerce, there are no studies addressing this topic in the literature. The aim of this paper is to describe the reverse logistics process of the largest online retailer in the Brazilian market by showing its development, analyzing its performance, and identifying its major deficiencies. Some suggestions for the improvement and implementation of a more efficient system are made.
- Cultural adaptation and validation analysis of the constructs: Logistics service, satisfaction, and loyalty Adaptação cultural e validação dos construtos: serviço logístico, satisfação e lealdade(2013) Su A.F.G.; Sampaio M.This study aims to present the cross-cultural adaptation process of the constructs logistic service, satisfaction, and loyalty to the Brazilian culture. This adaptation process included the steps of translation, back translation, review by expert committee, pretesting, and analysis of validity and reliability. The study suggests that the constructs logistics service, satisfaction, and loyalty are reliable according to the Brazilian culture, but it was necessary to exclude 11 items from the list of 35 items identified in the theory. There is also evidence that the measures are valid as research instruments in Portuguese by the following methods: content analysis, convergent validity, discriminant validity, exploratory factor analysis, and confirmatory factor analysis.