Social business entrepreneurs' intuition in decision making: a proposal for the integration of the Garbage Can Model and the Cognitive-Experiential Self-Theory
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Tipo de produção
Tese
Data
2022
Autores
Dias, S. E. F.
Orientador
Iizuka, Edson Sadao
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DIAS, S. E. F. Social business entrepreneurs' intuition in decision making: a proposal for the integration of the Garbage Can Model and the Cognitive-Experiential Self-Theory. 2022. 166 f. Tese (Doutorado em Administração de Empresas) - Centro Universitário FEI, São Paulo, 2022 Disponível em: https://doi.org/10.31414/ADM.2022.T.131695.
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Palavras-chave
Processo decisório,Intuição
Resumo
A maioria dos estudos e práticas organizacionais tem focado na racionalidade na tomada de decisão. Estudos indicam que o uso da intuição é importante para maior inteligência e otimização do desempenho dos negócios. Em tempos de crise, como os vivenciados atualmente no mundo (COVID-19), o uso da intuição e da análise de forma complementar torna-se ainda mais relevante. Os negócios sociais possuem uma característica única de hibridismo e semelhanças que podem potencializar o uso da intuição, diante disso e pela carência de estudos com esse objeto empírico, optou-se por centralizar a coleta de dados nesse público. Objetivo: O objetivo geral é entender como os empreendedores de negócios sociais tomam decisões, examinando o uso de intuição e análise deles. Adicionalmente, o objetivo específico é apresentar um framework que explique o uso da intuição e da análise na tomada de decisão, integrando as lentes teóricas Garbage Can Model (GCM) que explica a tomada de decisão não linear e a Teoria do Self Cognitivo-Experiencial (CEST) que explica intuição e análise como parte do processamento dual de informações do indivíduo. Método: Realizou-se um estudo qualitativo e descritivo, utilizando o método indutivo por meio de entrevistas em profundidade realizadas com aplicação da Técnica de Incidentes Críticos. Estudos prévios também foram realizados para auxiliar no desenvolvimento da lacuna teórica e revisão sistemática da literatura. Resultados Encontrados: Nossos resultados indicam que
os perfis cognitivos opostos dos empreendedores de negócios sociais se complementam no processo de tomada de decisão, quando há um alinhamento entre eles bem claro em relação ao propósito social do negócio. Esse resultado avança o conhecimento na literatura recente que
indica uma tensão paradoxal entre intuição e análise na tomada de decisão nos negócios. Adicionalmente, nossos achados sugerem uma integração multidisciplinar entre as abordagens teóricas que explicam a intuição (CEST) e a tomada de decisão não linear (GCM).
Contribuições Teóricas: Esse estudo avança o conhecimento de forma multidisciplinar por meio da introdução do GCM como uma nova lente teórica para o estudo da intuição. Além disso, ao contrário do que se esperava da revisão da literatura recente sobre intuição, tensões
paradoxais não se mostraram relevantes na tomada de decisão dos empreendedores de negócios sociais, desde que haja a presença conjunta de alguns fatores indicados. A partir disso, propõe-se um framework conceitual integrando GCM e CEST. Contribuições Práticas: Os empreendedores de negócios sociais podem se beneficiar ao se conscientizar de como certos fatores podem afetar sua escolha no processo de tomada de decisão, o que pode ajudá-los a entender melhor sua relação com sua intuição. Além disso, os resultados podem contribuir para o desenvolvimento de ferramentas de ensino e treinamento a fim de otimizar a tomada de decisão. Originalidade: A visão multidisciplinar integrando duas abordagens teóricas para avançar e esclarecer conhecimentos sobre o uso da intuição na tomada de decisão, respondendo a uma lacuna no tema sobre a compreensão de conceitos aplicados a um objeto empírico inédito, o negócio social
Most organizational studies and practices have focused on rationality in decision making. Studies indicate that the use of intuition is essential for greater intelligence and optimization of business performance. In times of crisis, such as those currently experienced in the world (COVID-19), the use of intuition and analysis in a complementary way becomes even more relevant. Social businesses have a unique characteristic of hybridity and similarities that can enhance the use of intuition. Due to the lack of studies with this empirical object, it was decided to centralize data collection in this audience. Purpose: The general objective is to understand how social business entrepreneurs make decisions by examining the use of intuition and analysis. Additionally, the specific objective is to present a framework that explains the use of intuition and analysis in decision making, integrating two theoretical lenses: Garbage Can Model (GCM), which explains non-linear decision making, and the Cognitive-Experiential Self-Theory (CEST), which explains intuition and analysis as part of the individual’s dual-processing of information. Method: A qualitative and descriptive study was carried out using the Critical Incident Technique, using the inductive method through in- depth interviews. Previous studies were also carried out to assist in the development of the theoretical gap and a systematic review of the literature. Findings: Our results indicate that the opposite cognitive profiles of social business entrepreneurs complement each other in the decision making process when there is a precise alignment between them about the social purpose of the business. This result advances knowledge in recent literature that indicates a paradoxical tension between intuition and analysis in business decision making. Additionally, our findings suggest a multidisciplinary integration between theoretical approaches that explain intuition (CEST) and non-linear decision making (GCM). Theoretical Contributions: This study advances knowledge in a multidisciplinary way by introducing GCM as a new theoretical lens for the study of intuition. Furthermore, contrary to what was expected from the review of recent literature on intuition, paradoxical tensions did not prove to be relevant in the social business entrepreneurs’ decision making, as long as some indicated factors are joint. From this, it proposes a conceptual framework integrating GCM and CEST. Practical Contributions: Social business entrepreneurs can benefit from becoming aware of how certain factors can affect their choice in the decision making process, which can help them better understand their relationship to their intuition. In addition, the results can contribute to the development of teaching and training tools to optimize decision making. Originality: The multidisciplinary vision integrates two theoretical approaches to advance and clarify knowledge about the use of intuition in decision making, responding to a gap in the subject about the understanding of concepts applied to an unprecedented empirical object, the social business
Most organizational studies and practices have focused on rationality in decision making. Studies indicate that the use of intuition is essential for greater intelligence and optimization of business performance. In times of crisis, such as those currently experienced in the world (COVID-19), the use of intuition and analysis in a complementary way becomes even more relevant. Social businesses have a unique characteristic of hybridity and similarities that can enhance the use of intuition. Due to the lack of studies with this empirical object, it was decided to centralize data collection in this audience. Purpose: The general objective is to understand how social business entrepreneurs make decisions by examining the use of intuition and analysis. Additionally, the specific objective is to present a framework that explains the use of intuition and analysis in decision making, integrating two theoretical lenses: Garbage Can Model (GCM), which explains non-linear decision making, and the Cognitive-Experiential Self-Theory (CEST), which explains intuition and analysis as part of the individual’s dual-processing of information. Method: A qualitative and descriptive study was carried out using the Critical Incident Technique, using the inductive method through in- depth interviews. Previous studies were also carried out to assist in the development of the theoretical gap and a systematic review of the literature. Findings: Our results indicate that the opposite cognitive profiles of social business entrepreneurs complement each other in the decision making process when there is a precise alignment between them about the social purpose of the business. This result advances knowledge in recent literature that indicates a paradoxical tension between intuition and analysis in business decision making. Additionally, our findings suggest a multidisciplinary integration between theoretical approaches that explain intuition (CEST) and non-linear decision making (GCM). Theoretical Contributions: This study advances knowledge in a multidisciplinary way by introducing GCM as a new theoretical lens for the study of intuition. Furthermore, contrary to what was expected from the review of recent literature on intuition, paradoxical tensions did not prove to be relevant in the social business entrepreneurs’ decision making, as long as some indicated factors are joint. From this, it proposes a conceptual framework integrating GCM and CEST. Practical Contributions: Social business entrepreneurs can benefit from becoming aware of how certain factors can affect their choice in the decision making process, which can help them better understand their relationship to their intuition. In addition, the results can contribute to the development of teaching and training tools to optimize decision making. Originality: The multidisciplinary vision integrates two theoretical approaches to advance and clarify knowledge about the use of intuition in decision making, responding to a gap in the subject about the understanding of concepts applied to an unprecedented empirical object, the social business