O papel do uso das tecnologias digitais na execução de práticas de economia circular
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Tipo de produção
Dissertação
Data
2022
Autores
Carlos, Ricardo Luiz
Orientador
Mattos, Cláudia Aparecida de
Periódico
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Citação
CARLOS, Ricardo Luiz. O papel do uso das tecnologias digitais na execução de práticas de economia circular. 2022. 121 p. Dissertação (Mestrado em Engenharia Mecânica) - Centro Universitário FEI, São Bernardo do Campo, 2022. Disponível em: https://doi.org/10.31414/EM.2022.D.131476.
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Palavras-chave
economia circular,tecnologias digitais
Resumo
O planeta caminha em direção crescente para a escassez de seus recursos naturais, assim
a economia circular vem recebendo cada vez mais atenção por parte das empresas, sociedades
e seus governantes, que buscam novas formas de produção e consumo visando modelos mais
sustentáveis e um menor impacto ambiental. Neste contexto as tecnologias digitais como IoT,
Big Data e Blockchain buscam atuar como habilitadoras nesta transição de modelos de
economia linear para modelos que utilizem práticas de economia circular, possibilitando o
monitoramento, otimização, segurança e rastreabilidade dos processos, produtos e serviços,
proporcionando assim uma resposta mais rápida a possíveis barreiras a serem encontradas
durante o percurso e para a visualização de oportunidades que possam proporcionar vantagens
competitivas. Sendo que neste cenário de transição, os estudos enfatizam que as tecnologias
digitais oferecem diversas barreiras e oportunidades no processo de melhoria no desempenho
de práticas circulares, assim, ainda existe a lacuna sobre como as tecnologias digitais afetam as
práticas circulares e sobre o potencial de mudança que essas tecnologias juntamente a modelos
de economia circular podem oferecer para as empresas. Desta forma, o presente estudo tem
como objetivo avaliar o papel do uso das tecnologias digitais como IoT, Big Data e Blockchain
na execução das práticas de economia circular e quais mecanismos as empresas estão adotando
para integrar as tecnologias digitais no contexto circular. O método de pesquisa consiste em um
estudo de caso múltiplo de caráter exploratório com abordagem qualitativa. Os resultados da
pesquisa evidenciaram que as tecnologias digitais tem relevância na execução de práticas no
contexto de economia circular, onde as tecnologias tiveram relativa importância para o êxito da
implementação de práticas circulares nas empresas que fazem parte do estudo. Ocorreram
barreiras durante os processos de implementação, onde a grande maioria pode ser contornada
através de ações das tecnologias digitais. As oportunidades salientadas pelas empresas,
contemplam que a análise de Big Data melhorou o desempenho no processamento e
gerenciamento dos dados, a IoT adicionou a otimização das práticas e rastreabilidade para as
embalagens das empresas, assim, trazendo eficiência para as práticas de reciclagem,
recuperação, reutilização e descarte, e o Blockchain fornece rastreabilidade, segurança e
confiabilidade para a prática implementada. A contribuição teórica da pesquisa está relacionada
a inclusão de um construto de tecnologia digital como viabilizador para a implementação de
práticas de economia circular, pois, a integração das tecnologias digitais juntamente as práticas
circulares apresentou um diferencial para as organizações que buscavam sua implementação,
assim, o desenvolvimento e inclusão de um construto de tecnologias digitais dentro de uma
estrutura de economia circular, demonstra-se relevante para apoiar a execução de operações que
envolvam práticas circulares. Como contribuição prática, as empresas do estudo
compreenderam que a integração com startups proporciona benefícios para o desenvolvimento
dos projetos, onde além de propostas inovadoras, apresentam as tecnologias digitais como
soluções gerenciais para a implementação das práticas de economia circular, visto que a
integração com as startups teve papel de destaque para o desenvolvimento das áreas de
tecnologia, gestão de dados e execução de práticas sustentáveis
The planet is moving towards the increasing scarcity of its natural resources, so the circular economy has been receiving more and more attention from companies, societies and their governments, who seek new forms of production and consumption aiming at more sustainable models and a lower impact. environmental. In this context, digital technologies such as IoT, Big Data and Blockchain seek to act as enablers in this transition from linear economy models to models that use circular economy practices, enabling the monitoring, optimization, security and traceability of processes, products and services, thus providing a faster response to possible barriers to be encountered along the way and for the visualization of opportunities that can provide competitive advantages. Given that in this transition scenario, studies emphasize that digital technologies offer several barriers and opportunities in the process of improving the performance of circular practices, thus, there is still a gap on how digital technologies affect circular practices and on the potential for change. that these technologies together with circular economy models can offer companies. In this way, the present study aims to evaluate the role of the use of digital technologies such as IoT, Big Data and Blockchain in the execution of circular economy practices and what mechanisms companies are adopting to integrate digital technologies in the circular context. The research method consists of an exploratory multiple case study with a qualitative approach. The research results showed that digital technologies are relevant in the execution of practices in the context of a circular economy, where technologies had relative importance for the successful implementation of circular practices in the companies that are part of the study. Barriers occurred during the implementation processes, where the vast majority can be circumvented through actions of digital technologies. The opportunities highlighted by the companies include that Big Data analysis has improved performance in the processing and management of data, IoT has added the optimization of practices and traceability for companies' packaging, thus bringing efficiency to the practices of recycling, recovery, reuse and disposal, and Blockchain provides traceability, security and reliability for the implemented practice. The theoretical contribution of the research is related to the inclusion of a digital technology construct as an enabler for the implementation of circular economy practices, since the integration of digital technologies together with circular practices presented a differential for organizations that sought their implementation, thus, the development and inclusion of a construct of digital technologies within a circular economy framework, proves to be relevant to support the execution of operations that involve circular practices. As a practical contribution, the companies in the study understood that integration with startups provides benefits for the development of projects, where in addition to innovative proposals, they present digital technologies as managerial solutions for the implementation of circular economy practices, since integration with startups played a prominent role in the development of the areas of technology, data management and implementation of sustainable practices
The planet is moving towards the increasing scarcity of its natural resources, so the circular economy has been receiving more and more attention from companies, societies and their governments, who seek new forms of production and consumption aiming at more sustainable models and a lower impact. environmental. In this context, digital technologies such as IoT, Big Data and Blockchain seek to act as enablers in this transition from linear economy models to models that use circular economy practices, enabling the monitoring, optimization, security and traceability of processes, products and services, thus providing a faster response to possible barriers to be encountered along the way and for the visualization of opportunities that can provide competitive advantages. Given that in this transition scenario, studies emphasize that digital technologies offer several barriers and opportunities in the process of improving the performance of circular practices, thus, there is still a gap on how digital technologies affect circular practices and on the potential for change. that these technologies together with circular economy models can offer companies. In this way, the present study aims to evaluate the role of the use of digital technologies such as IoT, Big Data and Blockchain in the execution of circular economy practices and what mechanisms companies are adopting to integrate digital technologies in the circular context. The research method consists of an exploratory multiple case study with a qualitative approach. The research results showed that digital technologies are relevant in the execution of practices in the context of a circular economy, where technologies had relative importance for the successful implementation of circular practices in the companies that are part of the study. Barriers occurred during the implementation processes, where the vast majority can be circumvented through actions of digital technologies. The opportunities highlighted by the companies include that Big Data analysis has improved performance in the processing and management of data, IoT has added the optimization of practices and traceability for companies' packaging, thus bringing efficiency to the practices of recycling, recovery, reuse and disposal, and Blockchain provides traceability, security and reliability for the implemented practice. The theoretical contribution of the research is related to the inclusion of a digital technology construct as an enabler for the implementation of circular economy practices, since the integration of digital technologies together with circular practices presented a differential for organizations that sought their implementation, thus, the development and inclusion of a construct of digital technologies within a circular economy framework, proves to be relevant to support the execution of operations that involve circular practices. As a practical contribution, the companies in the study understood that integration with startups provides benefits for the development of projects, where in addition to innovative proposals, they present digital technologies as managerial solutions for the implementation of circular economy practices, since integration with startups played a prominent role in the development of the areas of technology, data management and implementation of sustainable practices