A resposta do mercado aos acidentes ambientais na indústria petrolífera:estudo do caso do desatre no Golfo do México
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Citações na Scopus
Tipo de produção
Dissertação
Data
2013
Autores
Milone, D.
Orientador
Varela, Carmen Augusta
Periódico
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ISSN da Revista
Título de Volume
Citação
MILONE, D. A resposta do mercado aos acidentes ambientais na indústria petrolífera: estudo do caso do desatre no Golfo do México. 2013. 121 f. Dissertação (Mestrado em Administração) - Centro Universitário FEI, São Paulo, 2013 Disponível em: <http://sofia.fei.edu.br:8080/pergamumweb/vinculos/000034/000034ce.pdf>. Acesso em: 10 abr. 2014.
Texto completo (DOI)
Palavras-chave
Administração ambiental-,Indústria petrolífera,Acidente ambiental
Resumo
Essa pesquisa é um estudo sobre o desastre ambiental ocorrido em abril de 2010 no Golfo do México, após explosão da sonda petrolífera Deepwater Horizon, operada pela BP. Diante da pergunta de pesquisa que questionava qual teria sido a resposta do mercado perante do acidente, foi estabelecido como objetivo geral a avaliação da reação do mercado ao desastre, examinando como os stakeholders acionistas, Governo e imprensa responderam ao acidente, buscando assim avaliar o quanto as falhas na gestão da sustentabilidade podem impactar as empresas. Essa pesquisa inicia-se com uma revisão da literatura sobre a importância da sustentabilidade para as empresas, a teoria dos stakeholders e suas aplicações no contexto da sustentabilidade empresarial e a evolução, importância, riscos e futuro da indústria petrolífera. O método utilizado foi o estudo de caso, com método misto, agregando análises qualitativa e quantitativa para a avaliação do incidente. O Governo respondeu ao acidente estabelecendo a maior multa aplicada a uma empresa na história dos Estados Unidos, que somada a outros custos relacionados ao acidente, reduziram o lucro antes dos impostos da BP em 45% em média, entre os anos de 2010 e 2012. Também foram encontradas indicações de forte correlação entre a marca e termos negativos ligados ao acidente. Por fim, o modelo de regressão linear múltipla desenvolvido nesse estudo indica que a recuperação total das ações da BP dos efeitos de queda provocados pelo acidente se daria em torno de 7 anos
This research is a study on the environmental disaster which occurred in April, 2010 in the Gulf of Mexico after the explosion of Deepwater Horizon oil rig, run by BP. The research question asks how market reacted to the accident establishing as a general objective the assessment of the market reaction to the disaster. It was reviewed how stakeholders government, the press and shareholders reacted to the accident, trying to assess how failures in sustainability management can impact businesses. This research begins with a review of the literature on the importance of sustainability for businesses, the stakeholder theory and its applications in the context of corporate sustainability and evolution, importance, risks and future of the oil industry. The method used was a case study with mixed methods, combining qualitative and quantitative analysis for the assessment of the incident. The Government responded to the accident by establishing the largest penalty applied to a company in U.S. history, which added to other costs related to the accident, reduced BP s profit before tax by 45% on average between 2010 and 2012. There are also indications of a strong correlation between the brand and negative terms related to the accident. Finally, the multiple linear regression model developed in this study indicates that full recovery from the effects of BP shares drop caused by the accident in the Gulf of Mexico would happen after approximately 7 years
This research is a study on the environmental disaster which occurred in April, 2010 in the Gulf of Mexico after the explosion of Deepwater Horizon oil rig, run by BP. The research question asks how market reacted to the accident establishing as a general objective the assessment of the market reaction to the disaster. It was reviewed how stakeholders government, the press and shareholders reacted to the accident, trying to assess how failures in sustainability management can impact businesses. This research begins with a review of the literature on the importance of sustainability for businesses, the stakeholder theory and its applications in the context of corporate sustainability and evolution, importance, risks and future of the oil industry. The method used was a case study with mixed methods, combining qualitative and quantitative analysis for the assessment of the incident. The Government responded to the accident by establishing the largest penalty applied to a company in U.S. history, which added to other costs related to the accident, reduced BP s profit before tax by 45% on average between 2010 and 2012. There are also indications of a strong correlation between the brand and negative terms related to the accident. Finally, the multiple linear regression model developed in this study indicates that full recovery from the effects of BP shares drop caused by the accident in the Gulf of Mexico would happen after approximately 7 years