Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2616
Title: It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands
Authors: ALVES, CARLOS ALBERTO
Lopes, Evandro Luiz
Hernandez, José Mauro da Costa
Issue Date: 2017
Journal: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
ISSN: 0896-1530
Citation: ALVES, CARLOS ALBERTO; Lopes, Evandro Luiz; Hernandez, José Mauro da Costa. It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, v. 29, n. 4, p. 223-238, 2017.
Access Type: Acesso Aberto
DOI: 10.1080/08961530.2017.1310645
URI: https://repositorio.fei.edu.br/handle/FEI/2616
Appears in Collections:Artigos

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