Please use this identifier to cite or link to this item: https://repositorio.fei.edu.br/handle/FEI/2620
Title: Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect
Authors: WRIGHT, SCOTT A.
HERNANDEZ, J. M. C.
APARNA, S.
DISMORE, J.
Kardes, F.
Issue Date: 2012
Journal: Advances in Consumer Research
ISSN: 0098-9258
Citation: WRIGHT, SCOTT A.; HERNANDEZ, J. M. C.; APARNA, S.; DISMORE, J.; Kardes, F.. Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect. Advances in Consumer Research, v. 40, p. 917-919, 2012.
Access Type: Acesso Restrito
URI: https://repositorio.fei.edu.br/handle/FEI/2620
Appears in Collections:Artigos

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