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Title: Is Social Marketing Experiencing an Identity Crisis?
Authors: SILVA, E.C.
Issue Date: 2016
Journal: International Journal of Marketing Studies
ISSN: 1918-7203
Citation: SILVA, E.C.; MAZZON, J. A.. Is Social Marketing Experiencing an Identity Crisis?. International Journal of Marketing Studies, v. 8, n. 3, p. 22-32, 2016.
Access Type: Acesso Aberto
DOI: 10.5539/ijms.v8n3p22
Appears in Collections:Artigos

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